Cloud & Virtualisation

MTN moves customer analytics platform to Microsoft Azure cloud

MTN moves customer analytics platform to Microsoft Azure cloud

MTN said on Friday it has migrated its Enterprise Value Analytics (EVA) platform in South Africa to Microsoft Azure, which it says will give the telco greater agility and intelligence in how it uses data to enhance customer experience, improve operational efficiency, and enable responsible AI deployment.

MTN said the new cloud-based EVA 3.0 platform – which processes around 22 billion records per day and runs more than 800 analytics workflows from over 1,700 data feeds – allows its to analyse and act on data faster and more securely.

The telco added that the platform, built on Azure Databricks and protected by Microsoft Defender, has shown significant improvement in processing speed compared to the previous platform.

The faster data processing and real-time analytics will give MTN earlier visibility into service performance and customer trends, allowing teams to resolve issues faster, design more relevant offers, and ensure a consistently high-quality service experience, said MTN Group CIO Nikos Angelopoulos.

“Our customers expect reliability, relevance, and responsiveness in every interaction with us; understanding our vast amounts of data and extracting meaningful insights in a timely manner has always been central to how we deliver that experience,” Angelopoulos said in a statement. “With EVA 3.0, we’re expanding those capabilities – analysing information more quickly, applying intelligence more effectively, and safeguarding it through advanced cloud security.” 

Angelopoulos also claimed the upgraded EVA platform is the largest telco cloud implementation in the Middle East and Africa to date.

Meanwhile, MTN said it intends to implement the EVA 3.0 model outside of its home base of South Africa, with the model providing a blueprint for similar data modernisation across MTN Group markets.



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