Mobile Finance

Vodafone Egypt and Tunisie Telecom announce mobile payment deals

Vodafone Egypt and Tunisie Telecom announce mobile payment deals

Mobile payment-based offerings are growing rapidly across Africa, driven, as ever, by low banking penetration and rapid mobile adoption, a trend underlined by two more announcements – from Egypt and Tunisia – in recent days.

Vodafone Egypt has announced a strategic partnership with TapTap Send, an international remittance platform enabling instant and secure money transfers from more than 30 countries directly to Vodafone Cash wallets in Egypt.

Through this partnership, Egyptians living in the covered countries can send money to their families in Egypt more quickly and conveniently, through direct transfers to Vodafone Cash wallets without the need to visit banks or depend on traditional remittance channels.

The agreement also includes joint commercial and awareness campaigns aimed at accelerating adoption and positioning this digital channel as a preferred everyday solution for sending and receiving funds.

As the TechAfrica News service points out, this partnership comes at a time of strong growth in Egyptian remittances. According to Central Bank of Egypt (CBE) data, remittances during the first half of fiscal year 2025/2026 increased by 29.6% to approximately US$22.1 billion, compared to US$17.1 billion during the same period in 2024.

Vodafone Cash is Egypt’s largest e-wallet, accounting for approximately 55% of the total number of mobile wallets, 78% of the total number of transactions, and 81% of the total transaction value in the market as of Q2 2025.

By comparison Tunisie Telecom’s expansion into digital services is at an earlier stage, but the operator has this week launched a mobile payment application. Called Kashy, the app was developed in partnership with Viamobile, the first payment institution licensed by Tunisia’s Central Bank in April 2021.

The digital wallet allows users to make transfers, receive payments, top up accounts and withdraw cash. The operator says Kashy will be rolled out across about 30 Tunisie Telecom outlets nationwide.

We can expect many more such announcements in the coming months and years if a Mastercard-commissioned report by Genesis Analytics, published in March last year, is correct. It stated that Africa’s digital payments economy is expected to reach US$1.5 trillion by 2030.



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