Consumer Ecosystems

Voice SMS takes off in Democratic Republic of Congo

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In just over six months since it launched, a voice SMS service has achieved an adoption rate of over 60% in the Democratic Republic of Congo...

In just over six months since it launched, a voice SMS service has achieved an adoption rate of over 60% in the Democratic Republic of Congo. Operator Tigo DRC launched its Voice SMS service across Democratic Republic of Congo in September 2010, using technology from Kirusa.

Kirusa further announced that the Kirusa Open Multimodal Platform deployed at Tigo has been expanded to support the hundreds of millions of calls processed since launch.

Voice SMS allows subscribers to send messages by voice, eliminating the need to type. It enables subscribers to communicate faster, with greater ease, and convey emotions as compared to limitations of text messaging which allows only limited display of characters. Use of Voice SMS by mobile subscribers is gaining global traction given its immense value and for its benefits in surpassing the limitations of text messages.

General Manager of Tigo, Mr. Abdellatif Bouziani said: “We introduced Voice SMS to Democratic Republic of Congo (DRC) to facilitate better communication. We are delighted with the runaway performance and customer response to this service. We are very happy with the stability and performance of the Voice SMS service.”

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