Consumer Ecosystems

Synchronica signs Entel PCS as first Latin American operator

A key contract win for Synchronica in Chile means that Entel PCS becomes its first Latin American operator.  Strategic partner Brightstar has helped Synchronica's Mobile Gateway into the Chilean market...

A key contract win for Synchronica in Chile means that Entel PCS becomes its first Latin American operator.  Strategic partner Brightstar has helped Synchronica's Mobile Gateway into the Chilean market. 
Synchronica, which produces and distributes mobile email and synchronisation solutions, has won a key  contract in South America with leading Chilean mobile operator Entel PCS. The agreement, Synchronica's first  win in the region, will enable Entel PCS to launch a mass email solution called Email Movil, namely an instant  email (push email) and synchronisation service that works on a broad range of mobile phones.  
According to IDC and Entel last September, Entel PCS has a 43.4% revenue share of the mobile market in Chile and almost six million subscribers. Synchronica's push email and synchronisation solution supports Entel PCS's stated aim of focusing more on value-added services as a way of increasing overall subscriber revenues and  improving customer loyalty.  
The agreement also represents the first win for Synchronica's strategic partner Brightstar. Brightstar was  appointed in February 2008 to promote Synchronica Mobile Gateway in high-growth regions such as Latin  America. 
 Rodrigo Baudrand, Business Solutions Manager of Entel PCS says: "We share a common view with Synchronica  that value-added services such as mobile email represent the future for our business. We are continuously  looking to provide our customers with life-enhancing value-added services that raise ARPU and improve  customer loyalty..."  
According to the recent report Research and Markets 2008: 2Q08 Chile Mobile Forecast, 2008-2010, the level  of wireless penetration in Chile will continue, increasing to reach 103.2% during 2010. This will be the second  highest wireless penetration level in Latin America after Argentina (108.9% during 2010). The number of total  subscribers in Chile will increase from a projected 15.8 million to 17.7 million in the forecast period 2008-2010. 
 * With almost six million subscribers, Entel PCS is part of Empresa Nacional de Telecomunicaciones SA, the  largest telecommunication company in Chile. It was awarded the Frost & Sullivan prize for the Best Mobile  Service Provider 2007 in Latin America. Its headquarters are located in Santiago, Chile. Entel also has  operations in Perú and is listed on the Chilean Stock Exchange.   
** Brightstar is headquartered in Miami and operates sales, distribution, and manufacturing facilities in 50  countries on six continents. It was named a Global Growth Company by the World Economic Forum, an  exclusive list of 142 companies recognised for being visionary fast-growing businesses that have exceptional  executive leadership and are redefining their respective industries. The company provides solutions to more  than 30,000 network operators, MVNOs, retailers, resellers, and independent agents; revenues exceeded US$  4.8 billion in gross revenues in 2007.   
 *** Synchronica's Mobile Gateway provides carrier-grade push email and synchronisation services for virtually  all mass market feature phones and smartphones being used by subscribers today. It is based on the dominant  open industry standards Push IMAP (Lemonade) for mobile email and SyncML (OMA DS) for contact and  calendar synchronisation and works with the built-in email and synchronisation clients found in more than 1.5  billion phones. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and  IMAP mailboxes, connecting to popular services, such as AOL or Gmail.

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